Project DMs – Insight Gathering and Youth Wellbeing Micro-Campaign Report
The Project DMs – Insight Gathering and Youth Wellbeing Micro-Campaign Report was made possible through a partnership between the Ministry of Youth Development (MYD) – Te Manatū Whakahiato Taiohi, Te Hiringa Hauora, and creative agency, Curative. Led by Te Hiringa Hauora as an action under the government’s Youth Plan, Project DMs aims to understand the experiences and needs of rangatahi Māori and Pasifika young people transitioning out of school amidst the global complexity of COVID-19. These young people are at a point of transition in their lives, a stage in their life where freedom, personal agency, responsibility, and resilience increasingly evolve.
Between September 2020 and February 2021, insights were gathered through design research, listening, making, and testing to arrive at a clear sense of how the wellbeing of young people can best be supported. Project DMs has revealed there are significant opportunities to better support the wellbeing of rangatahi Māori and Pasifika young people in transition.
Find the Project DMs Report and A3 Explainer below.